| Two_Terms,_SEO_And_SEM_ |
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| Written by JustinHarrison | |
| Monday, 12 October 2009 | |
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SEO and SEM; familiar with these terms? If you?re a webmaster, you certainly are. If you spend a lot of time with a webmaster, you?ll hear the two terms tossed around so frequently they will probably seam as if the two terms are interchangeable. However, that view would be wrong, as there is a difference between the meanings of the two words.
SEO and SEM; familiar with these terms? If you?re a webmaster, you certainly are. If you spend a lot of time with a webmaster, you?ll hear the two terms tossed around so frequently they will probably seam as if the two terms are interchangeable. However, that view would be wrong, as there is a difference between the meanings of the two words. Search Engine Optimization is what is known as SEO, while SEM stands for Search Engine Marketing. When referring to SEO, the webmaster is doing things to a webpage to make the page search engine friendly. By contrast, if the webmaster is doing things to a webpage so that its URL is optimized to get high ranks within search engines, this is SEM at work. Even knowing the definitions, they do seem kind of like the same thing, don't they? But don't get careless! When you're shopping around for SEM or SEO services, you need to know exactly what's being offered. Companies that don't tell you exactly what services they have available should be looked into thoroughly. Don't ever just buy a package from a company without knowing what's in it, that's as silly as buying a box without knowing the contents. The reason to hire a company to do these things in the first place is because you can't do them yourself, and some of the less reputable kinds will try to trick you with vague packages and then do no more than submit your URL to some search engines. Why even bother hiring them for something you're perfectly capable of doing on your own? You can hand out your URL to search engines yourself without it costing you a penny, and you can likely hit all the major ones without much difficulty. You need to find out very specifically what a company will do to help you become visible on the web. Figure out what search engines they're focusing on besides the obvious ones. Yahoo and Google are so popular they're basically freebies! While some companies will offer URL submission to search engines alongside many other options, it's not worth paying for that part unless they've got a comprehensive list of relevant search engines to submit to. Maybe they'll offer to keyword optimize your site, in which case you'll want to know what keywords they'll use, the density of keyword use, and whether or not they use meta or alt tags. Whether it's called SEO or SEM, the precise names don't matter so much as the services offered and particular actions companies will take. Since SEM is so broad, it can range to anything from a comprehensive and detailed package of multiple services to a mere bare bones effort not worth buying. You need to find companies that know what they're doing and have developed a history for good business practices and treating customers fairly. With a little effort put into researching your options, you can be sure to get the best online marketing for your money. About the Author: Justin Harrison is an internationally recognised Internet Marketing expert who provides world class SEO Services to website owners. For more information visit: http://www.seorankings.co.za From the Webmaster: "Having the opportunity to share my hobbies and interests with so many people around the world gives me great satisfaction. As a bonus, I blog and produce websites about topics that interest me and receive ad revenue from the websites and Blogs."
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