| Stop In And See The Free Seo Training From Real Estate Seo Pros |
|
|
|
| Written by AaronEvans | |
| Friday, 20 November 2009 | |
|
Real Estate SEO Pros have assisted Real Estate Agents with their SEO needs behind the scenes for over a decade. At the present we have come forward with our services for the general Real Estate Agent and are offering 6 free videos to assist you with Search Engine Optimization for your sites.
Real Estate SEO Pros have assisted Real Estate Agents with their SEO needs behind the scenes for over a decade. After some discussion we decided that it was time to unveil our SEO training for the general public and allow all Agents access to our free video series. Many modern day Real Estate Agents are realizing that Search Engine Optimization or SEO is fundamental to their on line and off line success. Being able to capture the targeted buyers and sellers is the reason why SEO is critical, as over 80% of seekers (USA Today 2007) go on line before they approach an Agent, so Agents that understand this can capitalize on this information. SEO is generally broken down in to 2 key applications that affect to a website. There is onsite and then there is offsite optimization. It is important to learn both onsite and offsite SEO in order to be well received by the search engine spiders. To have long term success on the Internet you need to use these concepts in concert with each other.. While it is not difficult we felt by offering these videos that Real Estate Agents could benefit by learning about these parts of SEO. Lets have a discussion about our onsite Optimization video at this juncture. Our onsite optimization video will be mostly primarily concerned with showing you what are the crucial factors to your onsite optimization. Our free videos offer anyone with a basic level of website understanding with a way to manipulate and improve your site so that you can enhance your sites standings in the search engines and show that your site is worth visiting. The initial step to onsite or On page optimization is applied to your sites, page titles. This is an often overlooked but important onsite factor in search engine algorithms. Individuals time and again have the same titles on each page but page titles are seen by search engines as a over view to a pages topic. A good quality title should be key phrase rich and be specific to the content of the page. This is the foundation of good information architecture (a sites layout). It is ideal for every topic within your website to have its own page. If you promote beach front land, have a page for that. If you promote in Miami have a page for that, if you market Lofts have a page for that. This allows you to optimize a page for a very precise set of key phrases. The Search engines key job is to deliver web pages to users that are directly related to the terms that they are typing in to hunt for. This means that the more specific your web pages are to a search term, the more likely you will achieve good rankings. More importantly, Real Estate is local, so don't just use the term "real estate' as a keyword. use "Miami Beach Front Property Real Estate" in the title and content of your page and you will get way more hungry buyers that are specifically seeking just that information out. Then comes the key page subject matter and this should also be defined and clarified by the neighboring subject matter. Writing good quality and distinctive content is a talent and as with anything it takes training to get good at it. You know your area better than most, so you can really articulate your viewpoint in a unique way that can draw prospects to you. It is important that you remain professional and be sure that your content reads well. Just be natural in the use of your keywords and phrases, and as you are writing just sprinkle them in the beginning and end of your articles.If you seek to use your key work phrases over and over the search engines can detect it as they look at the density of your keywords. This ploy will only lead to dropping the quality of your website visitors experience and therefore the search engines will likely penalize your website with a lower quality score. It will also most likely lead to a high bounce rate. Picking your sites name by buying a keyword specific Uniform Resource Locater (URL) is a good way to rank highly for your term. But if you have a site name already don't be concerned as your content and page headers can make up for this over time. If you make a decision to build a number of sites, as many top sellers do then next go round incorporate key phrases relating to page content. It is of value if your site names can be both short and memorable. Have your central phrase at the beginning of your site URL, MiamiBeachFrontRealty.com means you will show up for prospects that are searching for Miami beach front property not San Diego beach front property. Use of alt text for images on your site is often overlooked in onsite optimization, but is a powerful tool. The search engines index your images so using keyword rich names here can be to your advantage. There are readers that are used by the visually impaired that read the tags on your images, so using alt text is also a courtesy to people have web accessibility issues. Once again, more is not better so do not go the path of ALT tag stuffing, which would not only impede usability for the visually impaired but would hurt your position in the search engines as much as keyword stuffing does. The top area of your site behind the scenes are your important tags called header tags. These are called Meta Tags and should consist of key phrase variations such as pluralizations along with a keyword rich explanation of your site that searchers will read on the search engine page results. Since these denote the subject of your page it is seen by search engines as an indicator to the key phrases being targeted for that page and that page only. It is important to appreciate that each of these onsite SEO factors are of value. So as you construct your page, or have your web master attend to it, or the kid down the block, start at the top with the URL purchase then move to your header tags and the page titles. These are weighted the most by the search engine algorithms. Then focus on your content as in the end all factors need to be considered if top rankings on the search engines are to be achieved for the most competitive key phrases. From the Webmaster: "Having the opportunity to share my hobbies and interests with so many people around the world gives me great satisfaction. As a bonus, I blog and produce websites about topics that interest me and receive ad revenue from the websites and Blogs."
|