| How To Write Google Ads That Convert |
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| Written by MarkMason | |
| Sunday, 20 September 2009 | |
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The great thing about using the Google AdWords program is that you know that your ads will be placed on the best spots. Because Google is one of the best search engines, the company knows the best places on the web where your ads can be posted. But, availing of Google's services is not enough to drive traffic to your ads. You should also know how to write Google ads so that you will be getting the right visitors to your site.
The great thing about using the Google AdWords program is that you know that your ads will be placed on the best spots. Because Google is one of the best search engines, the company knows the best places on the web where your ads can be posted. But, availing of Google's services is not enough to drive traffic to your ads. You should also know how to write Google ads so that you will be getting the right visitors to your site. Writing Google ads is not easy, however. If you have a bad ad, you cannot expect a good flow of traffic to your site, and you will be wasting the money you spend on Google AdWords. There are several things you need to be familiar with in order to write effective ads on Google. Your Google ad should have two parts. These two parts are important if you want your PPC campaign to be effective. A good understanding of these two parts should be a big help in converting your visitors to paying customers. The first important part of your ad is the keyword or keywords. For your ad to work, you need to have keywords that relate to your product or website. One way to know which keywords to use is to pretend that you are a potential customer and think what keywords you would use to search for a particular product or service. Once you know the right keywords, do not repeat them many times in your ad. This is called keyword stuffing and it's not a wise move. If you do this, your CTR (click-thru rate) and conversion will suffer. So make sure that you do not use the keywords repeatedly in your ad. The second important part of your ad is the tag. The tag is the hook. This is the part of your ad that will make the readers interested. Usually, it is in a question form. If the question is something that the readers want to know the answer to, they will click on your ad. If the question is interesting enough, they will click on your ad. There are also other tags that are not in question form. Aside from these two important parts, you should also know your market niche. You must have an understanding of the kinds of people who would want to buy your products or avail of the services that you offer. This way, you will be writing ads that target a particular audience. If your ads do not target a particular audience, you will not be able to convert your clicks into sales. If you already accomplished these three steps, you need to test your ad before you place it on AdWords. You can do this by reading it out loud or asking a friend or a family member to read it. If they think that your ad is interesting, your ad is great. If the ad makes them want to see your products, it is a killer ad. From the Webmaster: "Having the opportunity to share my hobbies and interests with so many people around the world gives me great satisfaction. As a bonus, I blog and produce websites about topics that interest me and receive ad revenue from the websites and Blogs."
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